A growing online movement called “looksmaxxing” is pushing young men to take appearance obsession to unhealthy – and sometimes dangerous – extremes.
Leah Jesse, MD, child and adolescent psychiatrist, explains what looksmaxxing is, why it’s resonating with young men and what parents should watch for.
What is looksmaxxing?
Looksmaxxing is an online movement that encourages young men to maximize their physical appearance. It started about a decade ago in internet spaces sometimes called the “manosphere,” and has grown with the help of social media.
A key feature of looksmaxxing is its community-driven nature. Young men post photos of themselves and solicit feedback from others online about how to improve their looks.
There is a spectrum to looksmaxxing. “Softmaxxing” refers to lifestyle changes that fall within a generally healthy range – things like getting better sleep, eating well, exercising and following a skincare routine.
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