Study finds many UK adults want to avoid ultra-processed foods but cannot define them clearly

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  • Source: News Medical
  • 04/23/2026

In a recent study published in the journal BMC Global and Public Health, researchers conducted a qualitative investigation to explore perceptions of ultra-processed foods (UPFs) in the United Kingdom (UK). The study utilized thematic analysis on data from 30 UK adults with primary household food responsibilities.

Results indicated that while the study participants generally viewed UPFs as artificial and potentially unhealthy, they could not easily understand the Nova classification system or identify classification boundaries. The study, therefore, suggested that policy and environmental changes are likely to help reduce population-level UPF intake nationwide, particularly alongside or beyond education-only approaches.

UPF Literacy and Nova Classification Background

Recent reports indicate that ultra-processed foods (UPFs) now account for more than 50% of citizens’ mean daily energy intake in the United Kingdom (UK). The Nova classification system defines UPFs as industrially modified food products primarily designed for hyper-palatability, convenience, and commercial profitability, and further cites a growing body of epidemiological evidence linking UPF consumption to the growing prevalence of non-communicable diseases (NCDs).

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