Older members of Gen Z are adopting a surprising strategy for choosing health insurance plans: asking artificial intelligence to recommend the best option.
A new report from Justworks found that roughly two in three “zillennials”—the microgeneration comprising the eldest Gen Zers and the very youngest millennials—would rather trust AI to help them choose a health plan than try to figure it out on their own.
AI has infiltrated nearly all realms of life, from the workforce to education and even dating.
As many Gen Zers find themselves picking their own health insurance for the first time, navigating the different options can feel overwhelming. After relying on AI for help in their work and studies, many have turned to AI again for assistance.
Based on a survey conducted in partnership with The Harris Poll of over 4,000 U.S. adults aged 18 and older, 62 percent of zillennials have used AI tools to help choose the best health plan.
This could be because zillennials are largely uncomfortable picking health insurance options. About one in five zillennials (21 percent) are not confident in their ability to choose a suitable plan for themselves, including nearly 3 in 10 Gen Z adults (29 percent, compared to 17 percent of millennials).
